An introduction- an assumption about what people "are"?
What is a stereotype- A simplified representation which focuses on certain characteristics of a group and assumes these to be shared across all group members.
How does the media use stereotypes- To communicate complex information about a character, time, period, location etc. as quick as possible.
For example in my film Emma's best friend will be the typical mumsey mum, in knitted scarfs and a happy marriage but with a bit of a "saucy" side. I think this is a very loved character in many films. Such as Cameron Diaz in "the holiday" even though the children are not her own.
Tessa Perkins is a well know theorist in the media world who noted that..."stereotypes usually have an element of truth in them which makes them plausible"
I agree with this statement because to become (for example) a "geek" you need to have a few elements of geek in you.
Positive representations are call corrective stereotypes or counter types where the representations are trying to create new ideas about a previously stereotyped group.
Contemporary culture has become more aware of stereotypes and the effects they have, particularly negative ones.
Many media texts have attempted to construct new approaches to old stereotypes.
What makes a stereotype?
- Appearance
- Behaviour
- Attitude.
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